Hømsy
A rebranding for the first online interior design studio in Poland, which in its assumption transfers the classic model of cooperation between the client and the architect to online.
The objective was to reflect the Scandinavian style of this online design platform in its new branding guidelines. The outcome was the new brand book, assets both digital and print, such as social media templates, newsletter design, business cards and project book.
Logo design
The new logo design with its soft lines and the ‘ø’ letter from the Danish alphabet emulates the Scandinavian atmosphere of ‘hygge’, which means ‘cosy’. On the other hand the navy blue colour refers to the minimalism and elegance of the Northern culture - all this creating a ‘cosy elegance’ feeling.
I decided to pair two different in character font styles for headings and body to achieve a balance between informal and smart. In this way the typography matches designs in various styles and clients of various tastes.
Colours and shapes
Social media templates
The colour palette is a combination of subdued colours such as navy, beige and light grey with more cheerful ones: turquoise, raspberry and ochre. The rounded shapes create a playful system, which can be used in print and digital assets and are a base for the icon design.
Assets designed for social media application are a combination of minimalist photo content with colourful branding shapes serving as backgrounds for captions or whole paragraphs.
Business cards
Typography
Icons