GoE Wellness App
Role: Product designer
Scope: Design to Implementation
Tools: Figma
Team: Anna Marcisz-Siekacz, Aleksandra Kraszewska
Context
In today's fast-paced world, the importance of holistic well-being has never been more critical. The concept of wellness extends beyond physical health, encompassing a balanced approach to active living, restful practices, nutritional balance, and personal beauty.
Problem
Users frequently find themselves juggling multiple apps and sources to meet their diverse wellness needs, leading to inconsistency and a lack of motivation.
Solution
Our solution to this problem is a meticulously designed mobile app that encapsulates the four pivotal pillars of wellness: active living, rest, nutrition, and beauty. This combined with AI technology used for generating personalised recommendations and chat assistance creates a powerful tool for effective and enjoyable journey to wellness.
Main Screens
Competition analysys
While each of analysed apps has its strengths within its niche, they also present a limitation: they specialize in just one aspect of wellness and only one of them has an AI assistant. By combining the best features of all these apps and pairing it with a feature of an AI Wellness Assistant we can create the most powerful virtual wellness hub so far.
Competition analysys
Research and IDI’s
Our design team conducted 14 thorough in-depth Interviews among people interested in the topic of wellness.
The main purposes of the interviews:
• Understand User Needs
• Identify Pain Points
• Build UX Personas
UX Personas
From our background research and primary qualitative user research insights, one other designer and we made two user personas: Alicja & Przemek to represent the users who may find our application useful.
Through our research we found several information about users' favourite wellness app: their pros, cons and missing functionalities, feelings about features like AI assitant, journaling and planners and many others regarding wellness routines.
Patterns in lifestyle constraints and personality types were included as context to help the whole team empathize with our end users and keep the user at the core of our designs.
User personas
Onboarding - user flow
Mapping the user flow for the onboarding process was essential for user retention as well as collecting as many information about the user as possible for the ML model to prepare personalised recommendations.
Onboarding - screens
The onboarding process begins with an uncomplicated questionnaire inviting users to share essential details like their gender, age, and main wellness objectives.
Next, participants undertake an evaluation to gauge their personal contentment across the four key wellness domains.
The journey concludes with an in-depth self-assessment, offering a thorough analysis of their overall health and wellness, encompassing physical condition, mental health, and daily practices. This final, detailed evaluation is optional and can be completed at a later stage within the app for added convenience.
In the end the user is presented with his results and recommended content to start with.
To play it user is prompted to buy subscription or try the free plan.
The Design
In designing the UI and UX for the app, thoughtful decisions were made to ensure an intuitive and engaging user experience. The app features a clean, minimalistic design with a soothing color palette that promotes a sense of calm and well-being. Navigation is streamlined through a bottom navigation bar, allowing quick access to core functionalities like home, library and AI assitant. Interactive elements, such as swipeable cards for recommended classes and collapsible menus for quick filtering, enhance user engagement without overwhelming the interface.
Design System
The app's design system blends tranquility with motivation, using nature-inspired colors and clear, simple typography for a calm, intuitive user experience. It focuses on accessibility and engagement, offering personalized wellness journeys in a cohesive, inclusive interface. This system underlines our commitment to making wellness attainable for everyone, embodying the app's core values in every design element.
